Category Archives: superheroes

Would this ad work for you?

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There is something more difficult than creating that first draft of a work of fiction, at least for me. It’s called writing an ad. Yet I am as determined to market my new novels as I was to create them. I just have no feel for it.

So, I did what any of you would advise. I talked to experts. (Or at least to people who were successful at marketing their own books and willing to talk to me.) They had a lot of great advice, particularly about what to bother with and what to ignore. I consolidated their opinions into this:

Go with Kindle Select no matter how much you don’t want to, and put your time and money into advertising on Amazon and Facebook.

This was simple enough. I could do it.

They advised I buy and read the books they’d turned to. I bought them all. Two were on writing advertising copy, one was on how to use Facebook to sell books, and the other on using Amazon. I’ve read them, pretty much cover to cover now. With notes. And highlighters. I’m very thorough.

I started with Amazon Lock Screen Ads. My first ad is at the top of this post. It got 5,418 impressions which seemed like a lot to me but my books tell me it is woefully inadequate. 16 wonderful people clicked on it, none of them bought it, and I spent $2.26. I was fine with this as learning exercise.

I tried again. This time I tried to be more witty. Maybe I was. I only got 5026 impressions, but 63 people clicked on this one. Four times as many clicks cost me $11.47 and no one bought it. This was a slightly more expensive lesson on the learning curve.

My third attempt was wildly successful. Perhaps it’s because I didn’t target every genre and category I could possibly fit into. I only targeted women’s fiction and I wrote the ad for the audience. I got 98,215 impressions, and 439 clicks. Cool, huh?

Unfortunately, I want sales, not attention. All those clicks cost me $63.30 and as far as Amazon can tell, I made one sale from this. Yup, I spent sixty some dollars to make two. Not good.

I did get a bunch of page reads through Kindle Select all of the sudden, so maybe I picked up an extra ten or twenty dollars there. I’m not going to last long spending sixty to make twenty, though.

I decided the careful targeting of one group at a time could be the secret sauce I was seeking, so I created a bunch of ads designed to appeal to every subgroup I could think of. None did very well, but my absolute worst was this ad designed to appeal to readers of Literature & Fiction: Action & Adventure and Mystery, and to Thriller & Suspense: Kidnapping and Paranormal. (It’s not so far fetched. The book is about two telepaths rescuing a kidnapped sister.)

It got five impressions. Period. No clicks at all. The good news is it didn’t cost me anything.

My creative campaign didn’t even show a version for Kindle Fire. I can’t tell if it is because it did so poorly, or it did so poorly because it was never shown on Kindle Fire. (If anyone knows how this works, please tell me!)

Back I went to more generic ads. My next most successful one was an exact repeat of an earlier ad, targeting pretty much the same groups. But it managed 16,829 impressions and 43 clicks. Why?

It also never showed an ad version for Kindle Fire. Why not?

The most exciting part was that I managed to sell another whole book and this time I only spent $19.08 to do it. Wahoo. With the Kindle page reads, I could be approaching breaking even.

Of course, breaking even is not the point. I am determined to keep at this, figure out what works and why and find a way to actually make money.

For more about my Amazon advertising adventures see “How about this ad?“

 

 

Worry about those you love and write about what you know

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I’m not telepathic, but sometimes I pretend that I am.

For me, it’s more than an entertaining daydream. The main hero of the novel I am finishing is a telepath, and the more I see the world through her eyes, the better I can tell her story.

Some days, I’m ready to improve the world with my psychic skills. If I could just know what my congressman’s aide was really thinking, could I convince him to recommend supporting this legislation to his boss? And then it might pass in the House by one vote? And then, and then, the course of the entire world might change?

Other days, I sink into banal curiosity. Hmmm. That man looks interesting. I wonder what he’s thinking.

But more often than not, me-the-pretend-telepath pretty much acts like me, which is a person who tends to worry about all sorts of things. The crux of the problem is that I’ve always had a what-if sort of mind. What if the engines on your boat quit? What if the subway isn’t running? What if the wind blows that thing over? I make up scenarios the way some people flirt, or snack, or scratch themselves. It’s just what I do.

The result is that I tend to be better prepared than most, and if you’re traveling with me you might appreciate that. The downside, as you might guess, is that I can be a pain in the ass.

Every so often someone attempts to correct my personality by telling me to relax.This is an important aside to those of you who have friends or family like me. “Relax” and “calm down” are not useful instructions to give to a worrier. In fact, they are probably not useful to anyone.

Last week, someone surprised me by finding the perfect thing to say instead.

It was April and I was visiting Boston. I had ignored weather reports of possible snow because, well, for once I was trying not to be that person who brings the down parka because of a 40 per cent chance. So I had on leaky tennis shoes with soaked cotton socks, a coat with a broken zipper, and no other cold weather or rain gear. It was pelting wet sleet and the temperature was dropping  as the sun set. Yes, I had succeeded at not over-preparing for the situation.

I did tell you this was April, right? Oh, and we were about to embark on a pub crawl. We were carrying stuffed animals we had just bought at the science museum because they were on sale and now mine was getting soaked, but that was a minor problem. I was cold and wet and miserable most of all because this never happens to me. I’m the one you can count on to pull three collapsible umbrellas out of my purse to help everyone else. I have had very little practice at being the doofus who thought everything was going to be fine, and I learned that it isn’t a role I enjoy.

So I went and stood under a one foot overhang and tried not to cry. Then, someone in my party walked up and did something magic. He said –

“What one thing can I do to help you?”

“Nothing. I’m fine.”

“Okay I’ll pick one. Take either my hat or my scarf.”

“No, I can’t do that. You brought them both, you should have them.”

He ignored me and put his hat on my head. Normally that would have been annoying but, you know, the hat was really warm and dry in the inside.

“Okay, just the hat.”

The hat worked pretty well. A little comfort can sometimes make a big difference and I calmed down without anybody telling me to. Go figure. We had a great time visiting bars and drinking beer and hearing stories about Samuel Adams that may or may not have been partially true and the next day the sun came out and all was well. I’ve noticed that tends to happen.

I got two things out of the experience. One was a better sense of what to say the next time I’m with someone who needs to get a grip. “What one thing could I do to make it better?” is a brilliant question.

The other? I’m better off being me. I turns out that preparing for the scenarios I imagine doesn’t bring me down or keep me from enjoying myself. It’s my own way of flowing through life. Like any other personality trait, there is such a thing as too much. But in my case, there is also too little. I’m fine like I am.

Ditto for my ongoing concern about those I love. I don’t get to drive them crazy, but I do get to love them in my own way.

When I got home, I wrote the following scene in my book. My protagonist Lola is boarding a flight to Antarctica, fleeing all sorts of evil and mayhem. But when she gets a few minutes, she worries about the others in her family, and she uses her telepathy to check in on them. It’s what I would do if I was a telepath.

They had been warned that the flight would be long, cold and uncomfortable, and had been given ear plugs for the noise and medication that would calm their stomachs and make them drowsy. Alex and Maurice took their pills without hesitation, but Lola held off. She hadn’t had an awake minute to herself in days, and she just wanted to savor the solitude brought on by the engine noise as she checked in on the rest of the family.

She squirmed in the thick parka and uncomfortable jump seat buckle, but finally managed to settle in well enough to relax. She found her two daughters and friend Vanida sipping rum drinks on a beach in Brazil. What? Where? And wasn’t it kind of early in the day for rum drinks? Well, at least they were safe. But what were they doing there? She got that they were part of a plan to rescue Zane and Nell and Yuden. Not a plan, the plan, the one that Maurice and Alex were not telling her about and which was going to happen tonight. Tonight?

That meant she better leave this alone. She tiptoed back into her own mind and let her consciousness settle back into the rough vibrations of the ride.

What about Xuha? Was he okay? Eggs. She smelled eggs. Xuha had ordered a late room service breakfast and at this moment he was delighted with the sunny side up concoction into which he was dipping his toast. Okay. What about Zane? He was being served food as well, by a friendly older man who was, oh my, the co-pilot of the private aircraft which Zane had boarded a few hours ago which would ultimately take him to New York.

And why was he going to New York? On a private jet? He wasn’t thinking about that right now. She felt her son recline into the plush, roomy seat and sip his very hot, very tasty coffee, which he was enjoying a great deal.

Lola sighed and reach a heavily gloved hand into the knapsack her hosts had given her. She took a sip of her water and found one of the energy bars they’d provided for the trip. She tore the wrapper open and chewed the sawdust-like contents, wishing she had eggs and hot coffee. Maybe even coffee and rum. Reluctantly she took one of the airsickness tablets and swallowed it. With any luck she wouldn’t wake up for another thousand miles.

(For a companion post see Cease worrying when you can and write about what you know. For more excerpts from my new novel visit Am I sure I’m Sherrie?, Point of View, and The Amazing Things I Get to Do.)

The trouble with telepathy

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I’ve been thinking a lot lately about the problems with telepathy. Writing about it, understanding it, using technology to develop it, and how humans would respond to it.

My recent fascination was prompted by an article in Popular Mechanics called Brain-to-Brain Communication Is Closer Than You Think. Lest you decide that Popular Mechanics has taken an unexpected new age turn, let me point out that the subtitle of the article is “Don’t call it telepathy, but call it very cool.”

The article describes a successful experiment in which a video game player wearing an electroencephalography cap (which records brain activity) decides when to shoot, and a second player in another room wearing a transcranial magnetic stimulation coil (which emits a focused electrical current) over the part of his brain that controls finger movement, does the actual shooting.

Researcher Chantel Prat at the University of Washington Institute for Learning and Brain Sciences and one of the designers of the experiment cautions that “This is not the X-Men version of telepathy where you hear a disembodied voice. … Whatever shape [this] takes is going to be very different than listening to someone’s thoughts in your head.”

magicYes, it may not be the classic telepathy of fiction, but we are talking about direct brain to brain communication here, aided by modern technology. The article goes on to address possible real life uses including already successful work on adapting a brain-to-machine interface to help paralyzed patients walk by using their brain signals to control prosthetic devices. This is cool, and it is really happening.

It reminded me of an article I read a while back about how neuroscientists have recreated movie clips by looking at a person’s brainwaves. It also reminded me of the waves made by Mark Zuckerberg in 2015 when he wrote “One day, I believe we’ll be able to send full rich thoughts to each other directly using technology. You’ll just be able to think of something and your friends will immediately be able to experience it too.”

He was referring to an advanced form of this sort of brain-to-brain communication, using something like a VR headset to encode brain signals into bits and send them to another person for decoding and playback. You can read more about this in my post Telepathy and Technology, where I quote The Washington Post as responding with “even if Facebook isn’t leading the charge toward telepathy — a worrying concept in itself, given the site’s past indiscretions re: research consent and user privacy — the field poses tons of ethical challenges.” True. Cool things like this tend to have a ton of implications that we haven’t considered.

The second thing to set my synapses firing about mind reading was hearing about Connie Willis’s new book Crosstalk. I haven’t read it yet for a few reasons, one of which is that I’m not that big a fan of her writing based on To Say Nothing of the Dog, her one book I have read. But that was written twenty years ago and it’s time to give this science fiction great another chance.

ganzfeldThen I read an interview with her in Wired. The quote that got me was “Willis does enjoy writing about the paranormal, but as far as she’s concerned it’s pure fiction. For her new novel Crosstalk, a romantic comedy about telepathy, she did extensive research into the history of psychic claims, including the notorious Rhine experiments. ‘I found no evidence at all of actual telepathy,’ she says. ‘I don’t buy it.'”

A lot of people would agree with her. However, I was put off by her tone. How odd to write a book about an ability and yet to harbor no feel for how it could be possible, and no sense of “maybe, if ….” to help bring the magic to life. I probably will read Crosstalk eventually, but now I’m in less of a hurry to do so.

However, Ms. Willis does make an interesting observation in the interview. She says “Let’s say telepathy became the norm … the first thing that people would begin to do would be to attempt to stop that, for themselves at least. They would try to build barriers, mental barriers or physical barriers—I don’t know, tinfoil hats maybe or something—that would prevent other people from being able to read their thoughts … I don’t think most relationships could survive if you knew virtually everything that flitted through the head of your partner.” Good point, In fact, a very good point.

And this brings me to the third reason why telepathy is heavy on my mind these days. I’m finishing a book of my own, the sixth book in 46. Ascending, and it is revisiting my hero Lola and her organization of telepaths. Obviously new problems have arisen, including the discovery of non-empathic telepaths, once thought to be impossible. As my heroes and villains go to increasing lengths to keep each other out of their heads, I’m forced to confront just how difficult day-to-day life would be in a world where telepathy is common. It’s forced me to revisit my own world-building, and to better define my own fictional ideas about what telepathy is.

I’ve had to conclude that while technologically aided brain-to-brain communication is cool, is likely, and poses dangers, it is not what I am writing about. I’m also trying not to write about X-men style sentences popping unbidden into the heads of others. Rather, I’m playing with the idea of extreme empathy. I postulate emotional connections between skilled receivers that enable the exchange of ideas without words or machines, and I’m having some fun finding the charms and the limits of my particular theories.

Do I believe in them? I tell people that I’m a scientist first, and a writer of science fiction second. To me, being a scientist means believing that any thing is possible. It also means knowing that while many things are highly improbable, the universe has a way of surprising us, no matter how much we think we already know.