Tag Archives: self-publishing

Would this ad work for you?

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There is something more difficult than creating that first draft of a work of fiction, at least for me. It’s called writing an ad. Yet I am as determined to market my new novels as I was to create them. I just have no feel for it.

So, I did what any of you would advise. I talked to experts. (Or at least to people who were successful at marketing their own books and willing to talk to me.) They had a lot of great advice, particularly about what to bother with and what to ignore. I consolidated their opinions into this:

Go with Kindle Select no matter how much you don’t want to, and put your time and money into advertising on Amazon and Facebook.

This was simple enough. I could do it.

They advised I buy and read the books they’d turned to. I bought them all. Two were on writing advertising copy, one was on how to use Facebook to sell books, and the other on using Amazon. I’ve read them, pretty much cover to cover now. With notes. And highlighters. I’m very thorough.

I started with Amazon Lock Screen Ads. My first ad is at the top of this post. It got 5,418 impressions which seemed like a lot to me but my books tell me it is woefully inadequate. 16 wonderful people clicked on it, none of them bought it, and I spent $2.26. I was fine with this as learning exercise.

I tried again. This time I tried to be more witty. Maybe I was. I only got 5026 impressions, but 63 people clicked on this one. Four times as many clicks cost me $11.47 and no one bought it. This was a slightly more expensive lesson on the learning curve.

My third attempt was wildly successful. Perhaps it’s because I didn’t target every genre and category I could possibly fit into. I only targeted women’s fiction and I wrote the ad for the audience. I got 98,215 impressions, and 439 clicks. Cool, huh?

Unfortunately, I want sales, not attention. All those clicks cost me $63.30 and as far as Amazon can tell, I made one sale from this. Yup, I spent sixty some dollars to make two. Not good.

I did get a bunch of page reads through Kindle Select all of the sudden, so maybe I picked up an extra ten or twenty dollars there. I’m not going to last long spending sixty to make twenty, though.

I decided the careful targeting of one group at a time could be the secret sauce I was seeking, so I created a bunch of ads designed to appeal to every subgroup I could think of. None did very well, but my absolute worst was this ad designed to appeal to readers of Literature & Fiction: Action & Adventure and Mystery, and to Thriller & Suspense: Kidnapping and Paranormal. (It’s not so far fetched. The book is about two telepaths rescuing a kidnapped sister.)

It got five impressions. Period. No clicks at all. The good news is it didn’t cost me anything.

My creative campaign didn’t even show a version for Kindle Fire. I can’t tell if it is because it did so poorly, or it did so poorly because it was never shown on Kindle Fire. (If anyone knows how this works, please tell me!)

Back I went to more generic ads. My next most successful one was an exact repeat of an earlier ad, targeting pretty much the same groups. But it managed 16,829 impressions and 43 clicks. Why?

It also never showed an ad version for Kindle Fire. Why not?

The most exciting part was that I managed to sell another whole book and this time I only spent $19.08 to do it. Wahoo. With the Kindle page reads, I could be approaching breaking even.

Of course, breaking even is not the point. I am determined to keep at this, figure out what works and why and find a way to actually make money.

For more about my Amazon advertising adventures see “How about this ad?“

 

 

How does she really look?

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It turns out I really enjoy book covers. I like looking at them, I like thinking about them, and I love working with professional designers to make them.

I’ve had such fun as these six covers for my re-released collection-in-progress were created, that I hate to see the cover design part come to a conclusion. Aren’t they lovely?

What I’ve enjoyed most is seeing my main characters come to life.

When I first wrote One of One (called x0 at the time) I was obsessed with giving form to my mental picture of Lola, the main character. I wished I could draw well enough to show the world how she looked. I can’t, so I scoured Shutterstock for artists images that captured what I was seeing in my mind. These were some of my favorites.

When I decided to rename the books, I needed new covers. Current fashion is to show the characters, so it looked like I had to find someone who could show the world what Lola really looked like, and would do it at a price I could afford. I found a group called Deranged Doctor Design.

For each cover, DDD found Shutterstock models whose faces were “close enough” to my main characters, and then the faces were altered (if necessary) to make them more accurate. Then the head was stitched onto a body that worked well with the cover design and character. (This process, I presume, yielded the name of the company. I mean what kind of deranged doctor stitches heads onto new bodies?)

The first head DDD proposed for Lola wasn’t right.  She looked too young, but it was more than that. It just wasn’t Lola. I could tell.

The second head looked right as soon as I saw it. What I didn’t know was that the model was blonde, and a creative designer at DDD had already turned her yellow tresses just slightly darker, into a more coppery brown.

The only change I requested was to make her blue eyes brown, which the designer did with no problem.

When it came time to create the last cover, we needed Lola to make a second appearance, but not with an identical face. Unfortunately this particular model didn’t have many options to choose from.

Third from the right had been used. I liked the second one, but it lacked all trace of superhero steel. The first one had an interesting wistful tone, but not really right either. That left #4.

The first version of the cover came back with Lola looking like this. That’s right, the model is blond but the character isn’t.

I was good with her expression, but her blonde hair and blue eyes had to go.

No problem.

Here she is with her darker hair and yes she looks more like Lola. Eyes will be brown in the final version coming on Monday.

It’s funny how she is close to what I saw in my head all along. It’s even funnier that now when I picture Lola, this unnamed model with her altered hair and eyes is the image I have. I guess this is what she really looks like.

 

 

 

 

Watch what you ask for.

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Do you get what you want, or do you get what you need?

I had a spirited discussion about this once with a psychologist. I was praising the wisdom of the Rolling Stones; she was sharing her professional observations. We were at a party and it was lucky no nearby cynic entered the conversation arguing people don’t get either.

It is a conundrum, though, isn’t it. You ask for something you think you want, only to discover….

So, a couple of days ago I got this cover proposal for book 5 in my 46. Ascending collection. I loved it, as did others who saw it. This is Ariel, my precog, and Cillian, the Irish prophet who sees the probable end of the human race. They aren’t romantically involved and in fact their powers make even casual touch between them painful.

I asked the designer to put some space in between them, and while she was at it could she please make the ocean behind them more obvious. I like the ocean. It plays a role in the book. I wanted more ocean.

Back came this lovely cover. They aren’t touching, which is good. There is more ocean, but it came at the expense of those gorgeous rocks and thunderclouds and blue lights off to the left. Oh no. Those were the things I liked most about the first cover. I didn’t realize I’d have to lose them to get a little more sea.

That’s the way it works, isn’t it? You can get what you want, but you probably have to give up something else and it may be something you want more. Or something you need. Back to the old expression. Watch what you ask for.